TheBalm Mad Lash Mascara: Web ID: 000-681619806735 
Product Description: Let your eyes do the talking tonight! With this theBalm Mad Lash mascara, you get beautiful and moisturized lashes that do not lose its glamour even after hours of application. It enhances the look of lashes that complement any eye makeup. From symmetrical liners to messy, dramatic smudged kohl, long lashes emphasize your overall facial appearance. Thanks to the phenomenal formula, this mascara delivers dramatic, defined lashes.
BENEFITS: Rich black shade
Injection-molded wand
Intense volume and definition
SIZE:
0.27 oz/(8ml)
Ingredients: INGREDIENTS: AQUA ((WATER) EAU), ORYZA SATIVA CERA (ORYZA SATIVA (RICE) BRAN WAX), CYCLOPENTASILOXANE, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., COPERNICIA CERIFERA CERA ((COPERNICIA CERIFERA (CARNAUBA) WAX) CIRE DE CARNAUBA), PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA ((EUPHORBIA CERIFERA (CANDELILLA) WAX) CIRE DE CANDELILLA), PANTHENOL, PHENOXYETHANOL, POLYVINYL ALCOHOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, CHLORPHENESIN, ASCORBYL PALMITATE, IRON OXIDES (CI 77499).
SUGGESTED USE: This theBalm mascara lets you play with dramatic eye looks by giving you intensely curled lashes. For refined lashes, wiggle the brush at the base of your lashes to separate them and brush the underside of the lashes in smooth, upward strokes. You can also apply the mascara twice to enhance the curl in your lashes.
ABOUT THE BRAND: theBalm Cosmetics theBalm Cosmetics boasts a complete line of makeup, skin care, hair care and nail polish. With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company's wearable colors and fantastic formulas allow women to release their inner artist so they can look and feel fabulous.
In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too... Marissa decided to indulge her cosmetic curiosities; she got on Amazon where she bought 11 books on how to make makeup and started mixing in her kitchen. "I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website." She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents...and theBalm was born. Fast forward eleven years, you can now find theBalm's Paraben and Cruelty-Free products worldwide.
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